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Bourjois taps into London Fashion Week

By Loulla-Mae Eleftheriou-Smith, 15 February 12, 12:30

The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... in Shoreditch, East London. MEC Access and MCBX have partnered with Princess Productions and Bourjois ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Total 1 3 Morrisons DLKW Lowe/ MEC 36 409 22.71 66 ... 's AMV BBDO/ PHD 18 118 29.96 57.59 13 - Wickes MWO/MEC 10 117 ... .35 73.59 4 6= Gocompare In-house/ MEC 60 02.02 2011 24.71 27 ...

Will product placement take branded content to the next level?

By David Benady, 21 October 11, 09:30

ultimately by the broadcasters? Chantal Rickards, head of branded content at MEC, argues that much depends ...

Adwatch (July 20): Top 20 recall - Specsavers turns action-packed

By Robin Garton, Creative director, MBA, 20 July 11, 12:00

( ) Kellogg's Special K Leo Burnett/Carat 39 3 ( ) Specsavers In-house/MEC 34 ... TDA/Feather Brooksbank 23 8= ( ) Wilkinson Sword Hydro 5 JWT New York/MEC ... DLKW Lowe/MEC 18 18= (14=) Boots Mother/OMD UK 18 ...

Field marketing - Brands go back to the shop floor

By Suzy Bashford, 16 June 11, 11:00

this technology and we were really pleased with the level of interaction. Wilkinson Sword worked with MEC ...

Making sure bands fit the brands

By Suzy Bashford, 20 May 08, 11:00

to engage brands. Julian Yeomans, managing partner of sponsorship agency MEC:Access, agrees that labels ... Performance, MEC: Access, OgilvyAction, Hill and Knowlton and Millward Brown conducted the study between ...