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Sony Ericsson launches panoramic digital outdoor push

By Matthew Chapman, 03 October 11, 03:37

Nine interlinked digital screens will push the phone's so-called "20:22 moment" and explain how the phone's Sony camera technology can be used in lowlight at dusk. The campaign is using JCDecaux's new "e-motion" technology and was planned and booked through MEC and Kinetic. The creative was undertaken ...

Sony Ericsson brings in Daisy Lowe to launch Xperia Ray

By Matthew Chapman, 15 September 11, 08:55

managed the digital campaign, media planning and buying was handled by MEC, and Brando oversaw concept ...

Digital Radio: On pause for digital switch

By Mark Sutherland, 08 July 11, 09:00

. According to Sony Ericsson's media agency MEC, more than 60,000 people entered, while Global's Android apps ...

Field marketing - Brands go back to the shop floor

By Suzy Bashford, 16 June 11, 11:00

this technology and we were really pleased with the level of interaction. Wilkinson Sword worked with MEC ...

TomTom ads to feature John Cleese

By Sarah Shearman, 26 May 11, 10:00

The global campaign, created by Pool Worldwide with media planning and buying by MEC, uses the Queen track I Want to Break Free, showing how the device can help drivers escape traffic jams. As part of the campaign, which launches this week, TomTom has created an online comedy, written ...

Nintendo campaign pushes 3DS trial

By Sarah Shearman, 15 March 11, 08:00

The focus of the push, created by Karmarama and MEC, is to entice people to try out the device, which enables users to see games in 3D without glasses. The first TV ads, which broke on 1 March, feature gamers using the 3DS. The ads direct viewers to Nintendo's website, which has details of roadshows ...

Helen Mirren and JLS to front Nintendo Christmas campaign

By Katherine Levy, 04 October 10, 09:50

' on Channel 4. Nintendo's ad agency Karmarama created the series of ads, while MEC planned and bought ...

Nintendo launches Super Mario ad and signs Jedward

By Mark Banham, 13 September 10, 08:40

The new television spot is created by Karmarama, with media buying by MEC. It features a host of stars including Jonathan Ross, Ant and Dec, Jamie Cullum, Ashley and Peri from Diversity, Jamie Redknapp, Lawrence Dallaglio, Jodie Kidd, Iain Lee, Sarah-Jane Crawford and the original games master Patrick Moore ...

Sony Ericsson launches C905 campaign

By Fiona Ramsay, 28 October 08, 01:02

, Dare and Iris. Media planning and buying was handled by MEC. Sony Ericsson director of global marketing ...

Making sure bands fit the brands

By Suzy Bashford, 20 May 08, 11:00

to engage brands. Julian Yeomans, managing partner of sponsorship agency MEC:Access, agrees that labels ... Performance, MEC: Access, OgilvyAction, Hill and Knowlton and Millward Brown conducted the study between ...