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Avoiding a red card

By Joe Thomas, 27 April 10, 12:01

, managing partner at sports and entertainment agency MEC Access, suggests Tesco is in a good position ...

F1's brand challenge

By Joe Thomas, 09 March 10, 12:01

to Tove Okunniwa, managing partner at partnership agency MEC Access, who does not believe that the change ...

Lloyds group puts account into MEC

By Sarah Johnson, 08 September 09, 12:00

Lloyds Banking Group has appointed mediaedge:cia (MEC) to handle its £80m consolidated media ... The business comprises financial brands Lloyds TSB, Halifax and Bank of Scotland (HBOS), as well as specialist brands such as Cheltenham & Gloucester (C&G) and Birmingham Midshires. MEC will plan and buy ... originally included the incumbents as well as MEC and OMD. In July, it was whittled down to MEC ...

The week in marketing

08 September 09, 12:00

on packaging 4. Lloyds Banking Group appoints MEC to £80m media account 5. Pollack becomes one of the UK ...

Sony Ericsson launches C905 campaign

By Fiona Ramsay, 28 October 08, 01:02

, Dare and Iris. Media planning and buying was handled by MEC. Sony Ericsson director of global marketing ...

Media brief: DoH hires Mediaedge:cia

10 September 08, 12:00

to raise awareness of the risk of strokes. MEC beat off Manning Gottlieb OMD to win the pitch, which

Digital brief: Microsoft Advertising announces exclusive deal

05 August 08, 12:00

by MEC, enables users to 'speak' to Guru Pitka by adding thelovegurupitka@hotmail.co.uk to their friends

Specsavers to back Fashion Fix

24 June 08, 12:00

and Geri Halliwell. The sponsorship was bought by MEC Access, the specialist division of Mediaedge:cia. ...

Sponsorship agency leagues

By Nicola Clark, 17 June 08, 01:33

in the face of increased pressure from dwindling sales. Tove Okunniwa, head of MEC Access, says that music ...

Making sure bands fit the brands

By Suzy Bashford, 20 May 08, 11:00

to engage brands. Julian Yeomans, managing partner of sponsorship agency MEC:Access, agrees that labels ... Performance, MEC: Access, OgilvyAction, Hill and Knowlton and Millward Brown conducted the study between ...