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Industry view: Is easyJet's marketing makeover working?
; Tom Rees is Mintel's travel and tourism analyst; and Bill Hart is chairman of specialist travel ... to next - which is quite fitting. Tom Rees, senior travel and tourist analyst, Mintel EasyJet has ...
Greater Insight: Strength in depth
-saving. Now, don't get me wrong. Much of Mintel's research budget is spent with a wide variety of online ... cost savings. Most Mintel reports on the travel industry, technology and housewares require a sample ... and think. Ronnie McBryde is director of research at Mintel. Contact Mintel at insight@mintel.com ...
Lipton Ice Tea shelves TV ad campaign
was therefore considered "a better fit" for the activity. Jonny Forsyth, senior drinks analyst at Mintel ...
Unilever TV campaign for Sure focuses on price
. It carries the strapline Confidence. For a price that won't make you sweat'. According to Mintel, Unilever ...
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