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Brands and content: what's the story?

By Mark Lonergan, August Media, 31 January 12, 12:00

of the fastest-growing there is. Mintel's latest research estimates its value at 880m in the UK. More and more ... ), which, in turn, creates earned media (social media). 4. Embrace the new hybrid The Mintel ...

APA study shows content marketing in shift to digital

By Loulla-Mae Eleftheriou-Smith, 17 November 11, 02:05

The Mintel-authored report provides an update on the state of the customer publishing industry, which the APA last surveyed in 2007. Print is still the most commonly used format, but its share has fallen from 71% in 2007 to 52% this year, according to the report. The research follows the closure ...

Speakers from Boots, HuffPo and Westfield join APA summit line-up

By Staff, 20 October 11, 10:56

.PET Richard Cope, head of foresight, Mintel Mark Challinor, director of mobile, Telegraph Media Group ...

Cinema bids to defy doomsayers with new partnerships and platforms

By Nicola Clark, 22 July 11, 12:00

that is expected to increase further this year. Also, Mintel research shows there is strong consumer interest ...

Sector Insight: Pet food

By Jane Bainbridge, 09 June 11, 10:24

. The success of value brand Wagg shows pet owners will trade down when they have to. However, Mintel predicts ...

Petfood brand bids to raise profile

By Daniel Farey-Jones, 04 August 10, 03:00

to Mintel . ...

Sector insight: Chicken and burger bars

By Jane Bainbridge, 19 May 10, 12:00

priorities after paying their bills. In 2009, Mintel estimates the UK eating-out market was worth 31.3bn ... eating-out market is predicted to be worth 36.7bn, a 17% increase on 2009, according to Mintel. However ...

New musical success

By Nicola Clark, 16 April 10, 08:00

, according to Mintel. Growth of live music At a time when many younger consumers are channelling most ...

Evian takes roller-babies to Facebook

By Sara Kimberley, 12 January 10, 11:50

. According to Mintel, Evian had an estimated 17% share of the bottled-water market in 2009, behind the top ...

Customer publishers repurpose content for digital platforms

By Nicola Clark, 16 September 09, 02:00

. Research from Mintel has revealed that, despite the economic slowdown, the sector has risen in value ...

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