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Industry view: Is easyJet's marketing makeover working?
; Tom Rees is Mintel's travel and tourism analyst; and Bill Hart is chairman of specialist travel ... to next - which is quite fitting. Tom Rees, senior travel and tourist analyst, Mintel EasyJet has ...
Thomas Cook's marketing chief on the fight to save the 170-year-old business
, Tom Rees, senior travel and tourism analyst at Mintel , contends that pushing product might ... will suppress demand for holidays. In addition, Mintel data shows growth in holiday bookings has slowed over ... are key drivers, according to Mintel Info hounds 92% say clear and comprehensive information ...
Sector Insight: Hotels
branded hotel market, about 40% of available rooms are in the budget segment. Source: Mintel ...
Sector Insight: Health and fitness clubs
of the year, according to Mintel. Membership rose by more than 13% in the same period, and it is estimated ... , and average revenue per member is forecast to increase from 499 in 2011 to 505 in 2016, according to Mintel. ...
Travel agents must adapt for the online generation
. The figures back up this realignment. The latest data from Mintel reveals that, of 25,000 people surveyed, 67 ...
Sector Insight: Travel agents
protected, according to Ipsos MORI research. Mintel estimates that 16.7m overseas holidays were booked ... in this way. By 2015, Mintel predicts 14.8m overseas holidays will be booked via travel agents, an 11 ...
Profile: Katie Sheppard, head of marketing, Match
to it to find love. Mintel estimates that the industry will be worth more than 150m by 2014. The performance ...
Sector insight: UK theme parks
relatively unscathed: between 2004 and 2009 revenues grew by 27%, according to Mintel, with admissions up 12 ... growth of the market, by 2014 Mintel predicts visitor numbers will reach 15m - up 9% on 2009 ...
Maximuscle makes TV ad debut to support first female specific range
nutrition products, supported with an 18m marketing investment. According to Mintel figures the category ...
Airlines realise value of loyalty
that offering extra flights as the only form of loyalty redemption makes little sense. Research from Mintel ...
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