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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

. Marketing magazine caught up with Gilbert at Media360 to gauge his reaction to Facebook's historic IPO

Tesco extends branded portfolio content with TV plans

By Matthew Chapman, 09 May 12, 08:30

Magazine Kids Book Club, according to Maureen Rice, editorial director at Cedar Communications, which ... rolling out the scheme to events. A Tesco Magazine iPad app is also in development, as the supermarket ... -channel retailer, so we have to be a multichannel content provider, said Rice. Cedar claims Tesco Magazine ...

River wins brief to publish Co-op event magazine

By Nick Batten, 01 May 12, 10:34

River Publishing has won the contract to publish a 32-page A5 magazine that will accompany The Co ... entertainment for the family. The Village Magazine will be handed out to visitors at a number of Co ... and inspiring event and we're delighted to be supporting it in the publication of their magazine" Selina ... publisher for The Village Magazine and we're delighted to be working with them. They really understand what ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...

Consumers use social commerce to validate purchases with peers

By Nicola Clark, 23 February 12, 08:00

Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

to advertise in any replacement. The 84-page Sunday paper will include Fabulous magazine, which has been ...

Co-operative Food to launch digital and print customer magazine

By Matthew Chapman, 14 February 12, 11:00

The Co-operative Food is launching a bi-monthly in-store customer magazine and a bi-monthly digital ... Co-operative Food magazine, published by River, will have a print run of one million ... , Midlands and Anglia Regional. The magazine will carry advertising from suppliers and a digital version ... -operative Food, said: "The Co-operative Food magazine is a key element of our brand marketing programme ...

Time Out's marketing director Booth exits for The Hut Group

By Arif Durrani, 01 February 12, 08:30

Time Out, the London lifestyle magazine and media group, has lost its marketing director Andrew

Brands and content: what's the story?

By Mark Lonergan, August Media, 31 January 12, 12:00

-heavy examples of brand vehicles: This Magazine for the online retailer Ocado is about time well spent ... . These magazines are about values, passions and benefits, not products and services. IKEA has a catalogue to do ... portfolio alongside printed magazines, because they know that these channels are no longer mutually ...

Building a bridge between brands and consumers

By Louise Pearce, Forward, 31 January 12, 12:00

. As the programme will no doubt be rolled out across online magazines, mobile apps, tablet apps and social ... target audience(s), we publish our content in various formats including digital and printed magazines ... , including printed magazines, a club website, outbound emails, and a members panel. Rebecca Hersey, editor ...