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Royal British Legion to revamp communications programme

By Matthew Chapman, 02 March 12, 12:45

-monthly print magazine and developing more digital content to raise awareness of its lesser-known work ... magazine will be made "more accessible and modern" when it is relaunched from the May edition ... for the magazine and bring in new brand partners and revenue streams. Bob Gamble OBE, head of membership ...

Love Home Swap to ramp up marketing and partner with Mumsnet

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 08:46

Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers and travel, style and property magazines and will run for three months. The activity uses the strapline ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

The Sunday Times Style magazine starts printing festive features extolling the virtues of Secret Santa ...

Best Buy to launch customer magazine

By Oliver Luft, 11 July 11, 06:00

The electrical goods retailer Best Buy is to trial a free customer magazine called LoveTech. ... , is being produced by contract publishing firm August Media. The glossy handbag-sized magazine ... yet to decide on the frequency of the magazine, however the initial print run of the title is expected to run into the tens of thousands. The magazine will also be given away with The Daily Telegraph ...

Marketers prepare for impact of Bailey childhood report

By Gemma Charles, 07 June 11, 09:30

of magazines and newspapers. - Banning the employment of children under 16 as brand ambassadors and in peer ... : Bailey Review Industry reaction Dominic McVey, Owner, Front magazine Covering up mags ... is a top-50 digital magazine on iTunes and meets all its family-friendly guidelines, so I don ...