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TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

's Marketing Design Awards, hosted by Marketing magazine.

Direct marketing and sales promotion leagues 2011

By Kim Benjamin, 30 March 11, 12:00

-ever video content within an ad. Work for BMW Magazine, meanwhile, included bespoke iPad versions featuring ...

Customer Publishing Leagues 2010

By Robert McLuhan, 16 June 10, 12:00

Agencies. 'Our members have not suffered the problems that consumer magazines have been through ... of internal challenges around that,' Elwood concedes. However, research shows that Bupa's customer magazine ... that featured in store window displays worldwide. 'It was more than just a magazine or a catalogue; the brand ...

Philips follows sexy toys with hair removal

By Joe Thomas, 22 April 10, 08:50

, Handbag and a selection of magazines. Data was collected through a sponsored online survey, enabling ...

World adspend to drop 6.9%

By Sarah Johnson, 14 April 09, 09:50

Normal 0 This is the gloomiest prediction yet from a media agency. WPP last month predicted a 4.4% drop. Carat expects spend to fall 5.8%. Spending on newspaper advertising is predicted to see the biggest fall with Publiscis owned-Zenith predicting a 12% drop. Radio and magazines are also ...

William Hill launches experiential campaign ahead of Grand National

By Staff, 03 April 09, 10:40

an advertorial in Sport magazine, raising awareness of running office sweepstake with William Hill. ...

Marketing Direct: List Report 2009

By Noelle McElhatton, 24 February 09, 12:00

has a varied product range embracing magazines, DVDs and financial services. 'We still need volume ...

Salvation Army bids to raise £2m

By Joe Thomas, 25 November 08, 09:30

with design agency Tangible. The latter element will appear in lifestyle and supplement magazines including The Telegraph magazine, The Big Issue, Radio Times and The Economist. The DRTV push will run until the New Year ...

IPC advertising head Caroline McDevitt departs

By Alison Donnelly, 10 November 08, 03:34

She joined magazine publisher in 2005 as director of group advertising and was promoted to managing director of advertising in 2006 when she also joined the IPC Board. McDevitt will hand over to Evelyn Webster, managing director of IPC Connect, who will take on day-to-day operational responsibility ...