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Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

efforts through its brands, as previously revealed in Marketing magazine.

Air New Zealand gives consumers cashback for social media plugs

By Loulla-Mae Eleftheriou-Smith, 18 April 12, 09:12

The trial is part of the airline's "Fandistribution" programme that rewards consumers for their social media recommendations of its 777-300 Premium Economy Spaceseat. The seat, which has a hardback shell and reclines into itself, has won two design awards Wallpaper* Magazine s award for best ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

to advertise in any replacement. The 84-page Sunday paper will include Fabulous magazine, which has been ...

Review of the Year: Top 10 marketing mishaps in 2011

By Nicola Clark, 20 December 11, 10:30

OUT OF ROYAL FAVOUR We've all been there: settled in, scrutinised the in-flight magazine ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

The Sunday Times Style magazine starts printing festive features extolling the virtues of Secret Santa ...

Longchamp promotes latest collection with online drama

By Loulla-Mae Eleftheriou-Smith, 30 November 11, 02:41

fictional fashion magazine to advertise its latest ready-to wear-collection. ... fashion editor at Shine magazine, and her antagonistic relationship with Trisha Barton, who has joined the magazine as the editor-in-chief. The seven episodes feature Longchamp's new collection of bags, and do ...

Rachel Stevens to be face of organic baby brand

By John Reynolds, 18 November 11, 08:57

in December in specialist magazines such as Practical Parenting, Mother Baby, and Pregnancy Birth. Digital ...

Sector Insight: Baby Food & Milk

By Jane Bainbridge, 24 August 11, 12:00

of breastfeeding. In March 2010, the Advertising Standards Authority upheld a complaint regarding an SMA magazine ...

AGA targets busy 'new generation' in overhaul

By Loulla-Mae Eleftheriou-Smith, 10 June 11, 09:30

The revamp will be supported by a press and PR campaign through integrated agency Cogent Elliot. Ads will appear in monthly magazines such as House Beautiful and Homes Gardens , as well as The Times and The Guardian newspapers. The activity will promote the launch of its latest cooker ...