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Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

Screen Digest, believes magazines and newspapers look set to be one of the biggest beneficiaries, because ... on the iPad elevating our website and magazine content to a new creative high. Any hardware improvements ... , and certainly appears to vindicate our decision to publish four of our magazines Wired, GQ, Vanity Fair ...

Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

(see box, page 31). It also plans to run a series of educational ads in women's magazines for the first ...

Pepsi launches mini cans in UK

By Loulla-Mae Eleftheriou-Smith, 30 August 11, 09:56

. It will be supported by in-store and point-of-sale marketing activity, with promotional material in magazines ...

Diageo makes landmark Chinese spirit acquisition

By Loulla-Mae Eleftheriou-Smith, 28 June 11, 11:06

into emerging markets and "exploring new consumer frontiers" , in a two-part interview with Marketing magazine. ...

Waitrose to launch healthy food line

By John Reynolds, 06 June 11, 09:16

will be supported by a quarterly customer magazine and occupy space on the Waitrose website. It is thought ...

P&G launches digital beauty magazine

By Loulla-Mae Eleftheriou-Smith, 06 April 11, 12:24

Procter & Gamble has launched a free monthly digital magazine to drive up its online offering. ... registered on the P G site, www.supersavvyme.com . Beauty Recommended marks the first digital magazine ... to their views. The online magazine is edited by Annabel Jones, formerly the beauty editor at women's weekly magazine Grazia. It features beauty tips and editorial pieces centred on P G s beauty products ...

Ford, Lexus, American Express and Kronenbourg support Virgin's Project

By John Reynolds, 01 December 10, 10:00

Sir Richard Branson has launched Project, a male monthly lifestyle magazine specifically ... The magazine launched yesterday (30 November), four months after Marketing first revealed Virgin's plan to publish a consumer magazine . Advertisers include Ford UK, Lexus, American Express ... at Virgin Group, first told me she had agreed to sponsor an iPad-only magazine idea from one of our young ...

Polo Ralph Lauren launches UK ecommerce site

By Loulla-Mae Eleftheriou-Smith, 14 October 10, 11:20

. The website will also have links to RL magazine, the luxury-lifestyle quarterly and RL TV, which shows videos ...

Eurostar targets business travellers with ad push

By Alex Brownsell, 01 September 10, 11:35

of view of three prominent business people, including Linked-In co-founder , editor of Wired magazine ...

Tesco launches website for tech support service

By Katherine Levy, 27 August 10, 12:50

the free quarterly Tesco Tech Support magazine, which launched earlier this year and is published by FuturePlus. The second issue of the 68-page magazine is available in-store now, with further issues ... support employees, as well as feature content from the quarterly magazine. The site also includes a news ...