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Brand Health Check: Muller

By Loulla-Mae Eleftheriou-Smith, 02 February 12, 12:00

when a colleague pointed out that Muller had cover-wrapped Sport magazine. Other than a tenuous link ...

Time Out's marketing director Booth exits for The Hut Group

By Arif Durrani, 01 February 12, 08:30

Time Out, the London lifestyle magazine and media group, has lost its marketing director Andrew

Helen Edwards: Knowing when to ignore trend predictions

By Helen Edwards, PPA, Business columnist of the year, 01 February 12, 12:00

. - Tyler Brule : The creator of Wallpaper* magazine and 'global briefing' title Monocle, with a weekly ...

Adwatch (Feb 1) - Top 20 recall: First Choice

By Margaret Johnson, group chief executive, Leagus Delaney, 01 February 12, 12:00

recent magazine article listed 40 things the modern world has made redundant. Number 9 on the list ...

Brands and content: what's the story?

By Mark Lonergan, August Media, 31 January 12, 12:00

-heavy examples of brand vehicles: This Magazine for the online retailer Ocado is about time well spent ... . These magazines are about values, passions and benefits, not products and services. IKEA has a catalogue to do ... portfolio alongside printed magazines, because they know that these channels are no longer mutually ...

Building a bridge between brands and consumers

By Louise Pearce, Forward, 31 January 12, 12:00

. As the programme will no doubt be rolled out across online magazines, mobile apps, tablet apps and social ... target audience(s), we publish our content in various formats including digital and printed magazines ... , including printed magazines, a club website, outbound emails, and a members panel. Rebecca Hersey, editor ...

Focus on the message, whatever the medium

By Dr Nicola Murphy, River, 31 January 12, 12:00

media and marketing. So, in addition to the existing magazines, catalogues and books, it has added: website production, mobile and tablet applications, animated digital magazines, viral, video, eRM, social ... magazine model is still included within the list of tools, but they surround these with more interactive ...

Storytelling still the key in a complicated world

By Toby Smeeton, Sunday, 31 January 12, 12:00

's not about the app versus the magazine; the website versus the TV ad. Annoyingly for brands, it's about all ... and engage consumers across many other channels and platforms, is vital. From magazines and journals ... is a bright, modern publishing agency, staffed with teams of highly experienced customer magazine ...