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The seven sins of content marketing

By David Benady, 22 February 12, 12:00

As brands continue to pour forth websites, magazines, ad-funded TV programmes and co ... Eurostar launched its in-train magazine Metropolitan, in 2010. The publication is used as a brand ... , and aims to espouse the values of a lifestyle, newsstand magazine. Arnold contends that many airlines ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

to advertise in any replacement. The 84-page Sunday paper will include Fabulous magazine, which has been ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

Horse'. Ads in the Financial Times, Daily Telegraph and Sunday Times magazines are designed to showcase ...

All Her Majesty's brands: 10 brands the Queen can't live without

By Staff, 07 February 12, 10:15

To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting

Marketing magazine revamps with new design, a picture cover and refreshed content

By Staff, 11 January 12, 08:00

Marketing magazine has revamped its look and content for 2012, including a move to a picture cover ... overdue, one that made the magazine's opinion more obvious and reflects the marketing discipline ... business focus. The print overhaul of Marketing comes ahead of the magazine s new website, due later ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

and editor-at-large of Conde Nast's Wired UK magazine, says the single biggest consumer trend for 2012 ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event ...

CoolBrands: How to capture the essence of cool

By Nicola Clark, 28 September 11, 10:00

in itself. Stephen Quinn, publishing director of Vogue, the highest-ranked title in the magazine sector ...

TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

's Marketing Design Awards, hosted by Marketing magazine.

Brand Manager of the Week: Alex Seeberg, Marketing manager, Auto Express and Carbuyer.co.uk

15 June 11, 12:00

- Describe yourself in three words Loyal, inquisitive, lush. - How would you define marketing? Helping to sell magazines while annoying editorial. - What would you be if you weren't a ... is going to the Monaco Grand Prix. The worst ... when I worked on Bizarre magazine, I got a free gimp mask. ...