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Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

by Omnicom media agency Manning Gottlieb OMD, who signed partnerships with high-fashion magazines ...

Tesco extends branded portfolio content with TV plans

By Matthew Chapman, 09 May 12, 08:30

Magazine Kids Book Club, according to Maureen Rice, editorial director at Cedar Communications, which ... rolling out the scheme to events. A Tesco Magazine iPad app is also in development, as the supermarket ... -channel retailer, so we have to be a multichannel content provider, said Rice. Cedar claims Tesco Magazine ...

River wins brief to publish Co-op event magazine

By Nick Batten, 01 May 12, 10:34

River Publishing has won the contract to publish a 32-page A5 magazine that will accompany The Co ... entertainment for the family. The Village Magazine will be handed out to visitors at a number of Co ... and inspiring event and we're delighted to be supporting it in the publication of their magazine" Selina ... publisher for The Village Magazine and we're delighted to be working with them. They really understand what ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...

Shop Direct in push to link print to digital marketing

By Matthew Chapman, 03 April 12, 09:45

reality into magazines to drive cross-platform engagement. ... The retail group, which owns brands including Littlewoods, Very and isme, is building on its heritage in catalogue-based retailing by modernising magazines with technology provided by Aurasma ... -monthly magazine. An image of celebrity interior designer Laurence Llewelyn-Bowen will initiate a behind ...

Benetton to broadcast London exhibition on stores' videowalls

By Matthew Chapman, 26 March 12, 12:00

The London exhibition, which will run from 3 April-13 April at the Design Museum, is called 'Happiness and other survival techniques' and is inspired by themes that the retailer's Colors magazine ... of the Colors magazine alongside other in-store initiatives inspired by different cultures, young people ...

Industry verdict on Tesco chief Richard Brasher's shock exit: 'Tesco has forgotten what made it grow in the first place'

By Matthew Chapman, 15 March 12, 12:57

in Marketing magazine and strategy director, Ctrl-Shift Why does Tesco have to grow? If you think about it ...

Morrisons to launch first supermarket magazine iPad app

By Matthew Chapman, 09 March 12, 12:50

Morrisons will become the first bricks-and mortar-supermarket to launch its magazine as an iPad app ... Online grocer Ocado already has an iPad app for its magazine, which is more focused on lifestyle ... screen. Morrisons' app will coincide with the redesign of the in-store magazine and will include ... produces of the print version of the Morrisons Magazine. Morrisons has brought in food photographers ...