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Air New Zealand gives consumers cashback for social media plugs

By Loulla-Mae Eleftheriou-Smith, 18 April 12, 09:12

The trial is part of the airline's "Fandistribution" programme that rewards consumers for their social media recommendations of its 777-300 Premium Economy Spaceseat. The seat, which has a hardback shell and reclines into itself, has won two design awards Wallpaper* Magazine s award for best ...

Ryanair boss O'Leary hits back at ASA 'idiots'

By Loulla-Mae Eleftheriou-Smith, 29 February 12, 08:22

'Leary countered that the airline sent the ASA copies of women's magazines Cosmopolitan, Marie Claire and Vogue ...

Love Home Swap to ramp up marketing and partner with Mumsnet

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 08:46

Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers and travel, style and property magazines and will run for three months. The activity uses the strapline ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

As brands continue to pour forth websites, magazines, ad-funded TV programmes and co ... Eurostar launched its in-train magazine Metropolitan, in 2010. The publication is used as a brand ... , and aims to espouse the values of a lifestyle, newsstand magazine. Arnold contends that many airlines ...

Marketing magazine revamps with new design, a picture cover and refreshed content

By Staff, 11 January 12, 08:00

Marketing magazine has revamped its look and content for 2012, including a move to a picture cover ... overdue, one that made the magazine's opinion more obvious and reflects the marketing discipline ... business focus. The print overhaul of Marketing comes ahead of the magazine s new website, due later ...