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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

to magazine editors, writes Alan Mitchell. ... in the air. 'Today's brand manager is more like a magazine editor, much more frequently creating and editing ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

thinking and ambitious and brave design the most. Noelle McElhatton, editor of Marketing magazine, said ...

ISBA president Woods: Marketers must shape online regulation

By Alex Brownsell, 02 May 12, 03:00

after the Games." Read Campaignlive and Campaign magazine tomorrow (3 May) for further details. ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...

Revolution: May 2012 features list

By Kim Benjamin, 26 March 12, 11:44

? For further information please contact: Kim Benjamin revolution.magazine@haymarket.com ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

Horse'. Ads in the Financial Times, Daily Telegraph and Sunday Times magazines are designed to showcase ...

Adwatch (Feb 1) - Top 20 recall: First Choice

By Margaret Johnson, group chief executive, Leagus Delaney, 01 February 12, 12:00

recent magazine article listed 40 things the modern world has made redundant. Number 9 on the list ...

Brands and content: what's the story?

By Mark Lonergan, August Media, 31 January 12, 12:00

-heavy examples of brand vehicles: This Magazine for the online retailer Ocado is about time well spent ... . These magazines are about values, passions and benefits, not products and services. IKEA has a catalogue to do ... portfolio alongside printed magazines, because they know that these channels are no longer mutually ...

Building a bridge between brands and consumers

By Louise Pearce, Forward, 31 January 12, 12:00

. As the programme will no doubt be rolled out across online magazines, mobile apps, tablet apps and social ... target audience(s), we publish our content in various formats including digital and printed magazines ... , including printed magazines, a club website, outbound emails, and a members panel. Rebecca Hersey, editor ...

Focus on the message, whatever the medium

By Dr Nicola Murphy, River, 31 January 12, 12:00

media and marketing. So, in addition to the existing magazines, catalogues and books, it has added: website production, mobile and tablet applications, animated digital magazines, viral, video, eRM, social ... magazine model is still included within the list of tools, but they surround these with more interactive ...