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Think BR: Launching Newsworks
This has been a crazy week for us. On Monday the Newspaper Marketing Agency relaunched and changed ... market, the titles are now operating across a range of different media platforms - online, mobile, tablets, etc. We are marketing this concept to help advertisers understand the new reality of 'the papers ...
West Brom replaces Bodog with Zoopla
to make Zoopla a household name, synonymous with online property search and research." There have been ...
The Sun plans Euros and Olympics assault
Rob Painter, marketing director at The Sun, has disclosed that the News International-owned tabloid is planning a double assault on the two big sporting events this summer. He said: "It is all ... runs during the Olympic fortnight. Separately, The Sun is running a trade marketing campaign under ...
Heathrow creates 'royal runway' for Diamond Jubilee
will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ...
Nivea signs Euro 96 team mates for skincare push
In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...
Toyota launches digital teaser campaign for its latest sports car
the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...
Are you suffering from a digital eating disorder?
, but also a host of questions for forward-thinking marketers. Some marketers have already privately ... is Marketing's head of features. Follow her on Twitter: @nickykc. ...
Everything Everywhere and Stagecoach trial mobile contactless fares
marketing officer of Everything Everywhere, said: "Traditional paper and card tickets of today ...
Media Week's 30 Under 30 reveal to be held at Cuckoo Club
in The Mail on Sunday's Live magazine is your favourite, and why? Research has proved that 9.58am ...
NBA gets serious about cracking UK
of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ... - this time for Olympic gold - a major marketing push is under way, as its bosses aim to shake off its niche-sport image. Marketing spoke to Darrell McLennan Fordyce (right), senior director, marketing communications ...
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