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Direct choice: Kenco

By Roger Marriot, Managing director, Dynamo Marketing Communications, 29 August 07, 12:00

At first glance, this mailer promoting Kenco's Pure range of instant coffees looks similar to many other branded sample mailers, but once opened, the copy really brings to life the fact that not all i...

My Secret Work Weapon: Risk-taking and innovation are the key to our success

By By Paul Davies, director of marketing communications, Microsoft UK, 16 May 12, 10:00

is the limit of our imagination, particularly in the digital world, where the lines between marketing ...

Branding: Design choice - Shewee

By Pip Crook, Head of creative services, Dynamo Marketing Communications, 18 July 07, 12:00

It ain't pretty, but boy - I mean girl - is it useful. The Shewee, a rather surgical-looking plastic funnel designed to let us ladies relieve ourselves without having to squat like a Neanderthal, was ...

Direct choice: The Guardian Oyster card promotion

By Tim Uden, Joint creative director, Dynamo Marketing Communications, 11 January 06, 12:00

On buying The Guardian on Monday, I came across a simple blue envelope offering a free gift - if only all promotions were as straight to the point and simple to understand.

MARKETING SOCIETY AWARDS: Marketing communications

05 June 03, 12:00

artificial and that it satisfies an unhealthy urge. This message was conveyed in marketing communications ... The revamped Mini was launched as a premium small car. Brand communications had to pay homage to Mini ...

Awards for Excellence: Marketing communications

21 June 06, 12:00

: Scottish Executive Agency: The Leith Agency WINNER Marketing communications has been at the heart ... , but turned to marketing to deliver sustained growth. The communication was successful because ... Sainsbury's' communications. Crucially, it was presented to staff first; before each wave of communication ...

CAREERS: Movers - Meerkat Marketing Communications

15 January 04, 12:00

Marketing Communications. Her role includes overall responsibility for agency revenue and management

CAREERS: Movers - Target Marketing Communications

18 October 01, 12:00

Katie Furse has joined Target Marketing Communications in the new position of senior account executive. She joins after four years at Zurich Financial Services. ...

OPINION: Marketing Society - Customer focus helps business through a slump

By ROY PIERCY, chief executive of Greymatter Marketing & Communications and a member of The Marketing, 01 November 01, 12:00

the possibility that it may be true. And since marketing is supposed to be about forward thinking and skilled ... marketing. Sadly, this message comes too late for most of the dotcom brigade. Their eyes were fixed ... ) sky-high, on the basis of which they lavished unthinking marketing, macho ad spends, Ben Hur ...

OPINION: Marketing Society - Don't fob off the consumer with poor quality TV

By ROY PIERCY, chief executive of Greymatter Marketing & Communications and a member of The Marketing, 12 April 01, 12:00

Have you ever paused to consider the amount of media pumped out at you, your family, the whole population? It strikes me that unless we extend the day to 48 hours and at the same time reduce the working day by 50%, all these communication opportunities are in danger. The current wave of new ...