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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains ... marketing officer of Everything Everywhere, said: "Traditional paper and card tickets of today ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... Twitter campaign. It is also looking to target emerging markets such as China through its global social ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

of TBG Digital, told Marketing at the time : "No one has worked out the value of a Facebook Page ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand ... , Snare's remit covers consumer and commercial marketing communications, internal communications, digital ... and commercial marketing communication services, which Snare's department provides. This is to make sure ... For someone five months into a new role, with the task of aligning the marketing of some ...

Malibu launches VIP-themed Facebook app as part of summer style activity

By Sarah Shearman, 23 May 12, 11:42

, marketing director at Pernod Ricard UK, said the Malibutique pop-up last year was a "huge success ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms. ... Fruit' messaging. The work comes after Vimto revealed it would be moving its marketing spend from TV ... Pritchard, brand manager, Vimto said: "This campaign builds on major investment in digital marketing ... . Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

of Sandrine Delabrière as marketing director for its UK portfolio. ... Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi ... was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over into the water market. It is being supported by a two-month long outdoor push. Follow Loulla-Mae Eleftheriou ...

Google Chrome beats IE to become the world's favourite browser

By Sarah Shearman, 22 May 12, 10:36

The figures show that during the past week Chrome had a 33% share of the global market, compared ... launched three years ago and Google has put significant marketing muscle behind it, rolling out the widely ... . Microsoft recently ramped up its marketing efforts for Internet Explorer , with its most significant ...