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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... Twitter campaign. It is also looking to target emerging markets such as China through its global social ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

-Whitehall communications plan. ... Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

marketing community. You have to do a lot of experiments and learn from those, then scale up. Although I ... : 'I was only there for a few hours.' As a business leader, working in 190 markets across the world and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

in the marketing industry over the past three years. ... marketing communications seriously. Both the AA, IPA and a raft of media owners now sit on the Coalitions ... marketing officer, Amanda Mackenzie. Paraphrasing, it went something like, "Advertising is infrastructure ... , however, go straight to the heart of the matter without marketing and advertising to drive our ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

. It is manufactured in the UK, and, according to Adam Sykes, its general manager of brand communication marketing ... -up of the marketing team at Virgin Media. Jeff Dodds, executive director of brand marketing and communications, works ... . 'Design is the way we communicate the brand,' he says. 'Whether somebody picks up a box, sees the website ...

Embracing social business design

18 April 12, 12:00

- those days are still here. Marketing remains traditional: sales forces are on the road, social channels ... , the staff and the processes to support them? If the world starts to expect a brand to communicate in a ... another, and media and marketing another, the process of pulling together might be without precedent ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception ... European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda ... source, VW has struggled to make a virtue of the brand s Spanish origins in key markets such as the UK, France and Germany, and is keen to create a more consistent marketing approach in traditional ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

communication and management of the clearance of copy and claims support, as well as delivery. We often hear ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from ... Speed to market and new world marketing P G s ecological record Creativity and changing P G's culture Advertising's public image An alternative marketing career ... generated $100m in extra sales. Q: How did you work that out? A: Through our Market Mix ...