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Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

, but also a host of questions for forward-thinking marketers. Some marketers have already privately ... is Marketing's head of features. Follow her on Twitter: @nickykc. ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand ... , Snare's remit covers consumer and commercial marketing communications, internal communications, digital ... and commercial marketing communication services, which Snare's department provides. This is to make sure ... For someone five months into a new role, with the task of aligning the marketing of some ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ...

HP prepares to cut up to 30,000 jobs

By Matthew Chapman, 18 May 12, 08:58

Apotheker, who was ousted after shareholders rejected his turnaround plans. The company is the market ... to tablets. It is understood HP is gearing up for a re-entry to the consumer tablet market later ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

for Brand View: Sue Swanborough, General Mills Click here for marketers' views from Twitter ... the credentials of marketers they hire? 'Over-egging' 'There is a distinct difference between candidates ... the facts, particularly for marketers, who operate in a soft-skilled environment, where it's more about ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

WATT, Consultant, One Big Step (and former marketing and communications director at Bentley Motors ... , and what does the future hold for its technology development? We asked former Bentley Motors marketing and communications director Andrew Watt, now a director at consultancy One Big Step, and Toby Gunton, chief digital ...