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Media360: Virgin Media marketing chief on David Tennant signing

, according to Nigel Gilbert, chief marketing officer. ... staff with the brand via an internal communications programme, Gilbert revealed. "We are beginning ...

We'll Call You - E.ON

23 May 12, 12:00

case of wanting to make lots of profit? E.ON: As a company in the residential market we have not made a profit for the past two years. All the profit in the industry is made in the wholesale market ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

WATT, Consultant, One Big Step (and former marketing and communications director at Bentley Motors ... , and what does the future hold for its technology development? We asked former Bentley Motors marketing and communications director Andrew Watt, now a director at consultancy One Big Step, and Toby Gunton, chief digital ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

Recession or no recession, the industry's most powerful marketers never sit still. But what ... powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... inspired the marketing community last October with his strategy urging a more magic, less logic approach ... s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful ...

O2 Priority Moments crowdsourcing favours Nando's

By Nick Batten, 15 May 12, 09:00

marketing and consumer director, said: "Priority Moments is all about creating great experiences and adding ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...