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Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ...

Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

Lufthansa has created a digital and direct marketing campaign to promote its newest route ... , Birmingham, student marketing initiatives across the two universities campuses and social media activity ... marketing activity outlining the values and benefits of Lufthansa as an airline carrier, while pegging Berlin as an "unexpected destination". Dirk Schreier, marketing and pricing manager, Lufthansa UK ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

for brand marketers. ... most marketers would probably wish, especially in commoditised markets, or where the stakes are high ... in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ...

BA names Hamish McVey as head of brands

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 09:21

of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve ... across the airline's global markets. He will lead the strategy and delivery for the overall British ... , responsible for developing the airline's long-haul business. Abigail Comber, head of brands and marketing ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing ... different types of markets, it was difficult to find the common thread that brought them all ... looked at market location and the conditions of the hotels, assessing which ones should be renovated ... to the brand and to recommend and when we start talking about marketing, the likelihood to recommend ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

Recession or no recession, the industry's most powerful marketers never sit still. But what ... powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

VisitEngland chief James Beresford has hit back at industry criticism of the £5m marketing spend ... abroad in 2012? Beresford told Marketing : It s worth pointing out that overseas tourist boards ...

Heathrow launches campaign reassuring passengers of smooth Olympic run

By Loulla-Mae Eleftheriou-Smith, 14 May 12, 12:55

Heathrow, the BAA-owned airport, has today (14 May) launched a marketing campaign to reassure ... London until 21 June. The marketing effort will have a heavy presence on London Underground. Media buying ... 40 languages between them. Nick Adderley, marketing and insight director at Heathrow, said: "We ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

EasyJet's change of marketing strategy in October last year appears to be paying off judging by its ... and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price ... attributed the increase in revenue per seat to the campaign as well as other factors such as tighter market ... marketing agency Souk Advertising. Gareth Goodall, joint managing director, Fallon Easyjet has ...