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New campaign: Match.com

12 December 07, 12:00

Match.com, the online dating site, is launching a TV ad campaign to attract more members. ... 't wait for Cupid & Fate. Find love for yourself at Match.com'. TV activity will be supported by radio ...

Adwatch: Match.com - 'Cupid & Fate'

By Trevor Robinson, Founder and creative director, Quiet Storm, 04 March 08, 12:00

by logging onto Match.com. Without knowing what the original strategy was, I would imagine that this was spot-on for making a cynical, nervous target audience feel comfortable with Match.com, and confident ...

Match.com plots hike in adspend

12 February 08, 12:00

Match.com will double its marketing spend this year as it looks to grow its market. ... Underground stations. Jason Stockwood, managing director, international, for Match.com, predicted ...

We'll Call You - Match.com

By Staff Marketing, 10 February 09, 11:59

with cyber-flirting by calling up Match.com, one of the UK's leading dating websites ... Match.com Thank you for calling Match UK, this is Margaret. How may I assist you today? Mktg ... 'm just a bit nervous about putting my details on there and embarrassed in case my friends see. Match.com ... Being a bloke, I think it's just a bit eI you can use in my profile. Match.com OK, firstly I would say ...

Match.com kicks off agency review

By Joe Thomas, 28 July 09, 08:30

LONDON - Match.com is holding discussions with advertising agencies as it reviews its marketing ... business by Initiative. Match.com's marketing director, Karl Gregory, who join-ed the company in February ... for the business. This year, Meetic, an online dating company based in France, acquired Match.com's UK and European operations. The deal means that Match.com now shares an owner with its nearest rival, DatingDirect ...

Direct News: Match.com plots retention push

13 December 06, 12:00

Match.com is planning a series of email initiatives to improve customer retention. ... by analysing clickthrough rates and member transactions. Match.com was launched in 1995 and has members in more than 240 countries. It also offers Match.com Mobile, which allows members to meet via their mobile ...

Match.com appoints Mother to ad account

By Joe Thomas, 12 October 09, 03:25

LONDON - Match.com has appointed Mother following a review of its advertising arrangements. ... was overseen by Match.com's marketing director, Karl Gregory. The online dating site's ad account had ... formally invited to pitch. Last month, Jason Stockwood, who had been managing director of Match.com left the business after three years at the helm. Match.com spent about 6m on advertising in the UK ...

Digital: Russell Grant in Match.com deal

10 June 08, 12:00

Dating site Match.com has teamed up with Russell Grant to run a horoscope-based dating service ... and search Match.com's database of registered members by astrological sign. Users of russellgrant.com will also have full access to Match.com features and benefits, including the 'Make love happen guarantee ...

Jamie Oliver plays Cupid with Match.com deal

By Fiona Ramsay, 17 November 09, 09:09

-up with Match.com. ... the tagline: Where food lovers meet'. The site uses the interface from Match.com and offers people a 72-hour ... are using Match.com, displaying their profiles and photos. It also features recipes, articles on dinner date tips and foods which will bring people together. The site then drives people to sign up to Match.com ...

Match.com 'live' ad to star public

28 June 06, 12:00

Dating website Match.com will run a live ad featuring two members of the public during this year ... The spot is the culmination of a month of marketing activity, which launched at last week's O2 Wireless Festival, aimed at finding two Match.com members to appear in the extension. The ad, developed ... and will be broadcast solus in ad breaks during the show on Sunday 6 August. Match.com is the second advertiser to run ...