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The week in marketing

27 May 09, 12:00

. - Brand ads on YouTube Warner Bros, Match.com, Activision, Renault and Nissan will be the first ...

Lastminute.com names Abbie Cranage marketing head

By Jemima Bokaie, 08 September 08, 03:53

Carnage, who joins the travel firm on 15 September from Match.com where she was marketing director, replaces Fleur Studd who is returning to Australia. She will report to UK marketing director Julie Davidson who joined the firm in March. Cranage will be responsible for the brand's consumer marketing activity ...

Mark Ritson on Branding: A mutual attraction

02 September 08, 12:00

Reader, I met him online. Penguin and Match.com's dating site for book-lovers is a marketer's dream. ... smiled at her again. 'My name is Match.com.' Suddenly, the handsome American's proposal began to make ... month, Match.com opened a special dating site for Penguin book-lovers. The site, which is co-branded as 'PenguinDating - powered by Match.com', is positioned as 'a place to meet and indulge in the age-old art ...

Media brief: Penguin to launch dating site

27 August 08, 12:00

Penguin is launching a dating site with Match.com. Subscribers will be asked to pen a review

Match.com shift campaign focus to recruit falling proportion of men

By Alison Donnelly, 12 August 08, 08:45

LONDON - Online dating company Match.com is to switch its marketing focus to single men for its ... Jason Stockwood, Match.com's managing director, said that men were the first adopters of online dating and at one point accounted for about 70% of the site's users. However, the balance is now ... September. Since 2005, 4.6m people have signed up to Match.com in the UK. ...

Digital: Russell Grant in Match.com deal

10 June 08, 12:00

Dating site Match.com has teamed up with Russell Grant to run a horoscope-based dating service ... and search Match.com's database of registered members by astrological sign. Users of russellgrant.com will also have full access to Match.com features and benefits, including the 'Make love happen guarantee ...

Adwatch: Match.com - 'Cupid & Fate'

By Trevor Robinson, Founder and creative director, Quiet Storm, 04 March 08, 12:00

by logging onto Match.com. Without knowing what the original strategy was, I would imagine that this was spot-on for making a cynical, nervous target audience feel comfortable with Match.com, and confident ...

Adwatch: The weekly analysis of advertisement recall in association with tns

04 March 08, 12:00

= (-) Match.com Hanft Raboy Unlimited/M2M 36 16= (-) OK! Portland ...

Andrew Walmsley on digital: Everyone loves a freebie

19 February 08, 12:00

to be ringing alarm bells at Match.com and all the other subscription dating sites. A more direct attack has ...

Marketing Profile: Jason Stockwood of Match.com

By Nicola Clark, 12 February 08, 08:45

dinner will have met through cyberspace; half a million of them through Match.com. With about 12m ... more socially acceptable, and therefore increasingly profitable; Match.com is the biggest player ... genuinely looking for love have the best chance of success and the best possible experience with Match.com ... sector, he says. While Match.com has become a huge global business it still cares about the individual ...