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Katherine Levy: Data magic is what will bind a client to its media agency

By Katherine Levy, 24 May 12, 08:00

These were just a few comments espoused by clients including Expedia, RSA and Match.com at this year's annual Media 360 conference for clients, agencies and media owners. The one word that held all these observations together was that popular, nigh-mystical and often unquantifiable thing despite ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

. MAYBE - KARL GREGORY, UK MANAGING DIRECTOR, MATCH.COM Wang is in a position to see the great work ... . At Match.com, we're finding that Twitter is a great platform to seed our long-form content to encourage on ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

= ( ) Dr Oetker BBDO D sseldorf/ MEC Manchester 30 10= ( ) Match.com Mother ...

Expedia's senior marketing director joins Media360 client panel

By Jeremy King, 11 May 12, 08:44

Warner has been joined on the panel by Rob Rees, marketing director at Dairy Crest, and it will also feature Katie Sheppard, director of marketing and relationships at Match.com, and Dominic Grounsell, personal marketing director for the RSA. Chaired by Media Week editor Jeremy King, the panel ...

Online dating network Zoosk hunts for consumer agency

By Sara Luker, 23 April 12, 09:31

last year to compete with rivals Match.com and eHarmony. The brief, seen by PRWeek, asks ...

Adwatch (Mar 28) top 20 recall: Boots

By Dom Boyd, Partner, planning and strategy, DDB UK, Tribal DDB, 28 March 12, 12:00

Sisters/ MediaCom 21 5= ( ) Match.com In-house/In-house 18 5 ...

Media 360 chair talks to Media Week

By Ben Hall, 21 March 12, 01:43

director at Diesel; Katie Sheppard, director of marketing and relationships at Match.com; and Dominic ...

Punter Appeal - Mother London

By Jeremy Lee, 23 February 12, 08:00

. The Match.com "ukulele" spot also scored highly among the 2,000 members of the public who rated ten ... in the survey compared with the "Vegas" ad. How Mother Lodnon scored: PG Tips - Ahhh - 6.04 Match.com ...

The great brand engagement myth

By Alan Mitchell, 30 January 12, 09:00

is supposed to achieve and how.' Karl Gregory, UK managing director of Match.com, agrees. 'People hide ...

Marketing directors from Diesel and RSA to be part of client panel at Media 360

By Jeremy King, 25 January 12, 02:30

The client panel, which will take place on the first day of the conference (17 May) in the Hilton at T5, will feature Scott Morrison, marketing director at Diesel; Katie Sheppard, director of marketing and relationships at Match.com, and Dominic Grounsell, personal marketing director for the RSA. Chaired by Media ...