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MEDIA CHOICE: ishaggedhere.com

By Michael Court, Media director, All Response Media, 08 May 03, 12:00

Ambient advertising can be a tricky medium to get right. Many campaigns miss the mark strategically and creatively and end up serving as little more than poor 'add-ons' for trade PR, rather than an in...

MEDIA: Media Choice/UK Drama

By ANDREW CANTER, Broadcast director Media, 20 April 00, 12:00

Flextech s recent shuffle of their UK channels took me a little by surprise. I had got used to finding my channels on Sky s digibox by channel number rather than by the EPG, so imagine my frustratio...

MEDIA: Media choice/Independent on Sunday

By POPPY BRECH, Associate editor (Media),, 02 March 00, 12:00

The first thing that strikes you about the redesigned Independent On Sunday is that it s put on weight; its fatter, heavier; and the new masthead - white out of blue - gives the paper a more confident...

Media: MEDIA CHOICE - WOMEN’S MAGAZINES

By FIONA SMEDLEY, Media planning director,, 12 June 97, 12:00

several media initiatives, as well as advertising in young women s and teenagers titles ... . This is an excellent example of media, PR and publishing working together to a client brief. The solution maximises ...

Media news: Media choice - Your Family magazine

By Jo Blake, Media director, Carat, 23 March 05, 11:41

Like most mothers with young children, I am rarely short of well-intentioned advice and information on parenting from any number of sources.

MEDIA: A-Z OF MEDIA - G:GAY MEDIA

By RAYMOND SNODDY, media editor of The Tim, 09 April 98, 12:00

Should I consider using gay media? ... Should I consider using gay media? The problem is that no one knows how big the market is ... of their readers take The Independent and 47% buy The Guardian. Gay media afficionados believe more advertisers ... . Is there gay coverage in other media? Apart from the gay pages in Time Out there is little available ...

MEDIA CHOICE: LORRY ADS

By HENRIETTA HUGHES, Media Manager, Camelo, 02 April 98, 12:00

in the forecourt and other more traditional media, I am now looking at yet another media opportunity. The attractions of these new media are obvious, not least because they escape the growing problem of TV airtime ... will be greater than in the traditional expect-to-see media environment. However, what does a new ...