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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

that they struggle to comprehend. The overload is set to spiral as social media, mobile and geo-location technologies ... , such as hockey. One solution is to take data from grass-roots sources, such as social media, and integrate ... ' data - such as the random chat of social media - as the next great challenge for brands and retailers ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

, with brands investing more in social-media and video display marketing. Social media display itself was up ... advertisers, from both media owners creating more innovative and engaging ad formats, and agencies helping ... "} Digital media mix {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdE5YY2 ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 March 12, 12:00

,000. But the 'adapt or die' maxim applies. We want consumer engagement, and with social media, we are getting it ... , promotional campaigns have much to gain from this shift. Social media should be a friend to share with ... social media enhances our ability to run 'brand engaging' competitions and events, provided the mechanics ...