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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... Jaguar is already active in the social media space and in some recent research by iProspect ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... model. Magnum uses a lot of social media as it lends itself to it well - young target audience ... to really talk about the brand, what it stands for and the message. To start with media choice is wrong ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

businesses we all lose. Agencies, media and brands alike, and that's before we even think about the consumer ... ; Santander; Unilever; P G; GlaxoSmithKline; and Virgin Media to name just a few. The project and its think ... marketing communications seriously. Both the AA, IPA and a raft of media owners now sit on the Coalitions ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

-up of the marketing team at Virgin Media. Jeff Dodds, executive director of brand marketing and communications, works ... of their existing brand truth and visual equities.' Virgin Media has also appropriated the flag in a more ...

Embracing social business design

18 April 12, 12:00

effective and innovative use of social media, it is because they have laboured and strategised to design the necessary business structures, processes and internal relationships. Yet, all over the web, social-media ... agency to respond rapidly to a media event, it needs to be equipped to do so. If the process is split ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

and digital media. SEAT s marketing previously centred on cheeky messages, including a 2009 campaign ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

and director for media affairs, IPA: 'In the last few years, Clearcast has undergone a major transformation ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

&A session, where Pritchard tackles everything from social media ROI to why he'd love to work on the Red Bull ... Click to read Marc Pritchard's comments on: The London 2012 Olympics Social media ... ]. Back to top On social media Q: Has P G managed to crack one of the biggest issues affecting brands today: calculating the ROI on social media? A: Yes! P G has been doing Market Mix ...