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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... Jaguar is already active in the social media space and in some recent research by iProspect ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

and digital media. SEAT s marketing previously centred on cheeky messages, including a 2009 campaign ...

Bupa marketer McAnena departs to set up consultancy

By Alex Brownsell, 03 April 12, 08:30

McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline Helping you find healthy . It is not yet known whether Bupa will seek a replacement for McAnena, who joined from PepsiCo. She previously held senior roles at Unilever, media agency ...

Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

Apple unveiled its latest iPad last night (7 March) to the usual media fanfare and, as many ... price". Chris Lawson, content sales and marketing director, Guardian News Media So ... , Absolute Radio Apple launches for entertainment media owners have become as important to report ... compatible, which enables our users to view content on these devices. There are many media owners out ...

Fujitsu to drive mobile launch with 'significant' marketing investment

By Matthew Chapman, 28 February 12, 02:00

, said the brand had money to spend and would look across all different media to advertise. The brand ...

Reckitt Benckiser ramps up Durex global digital plans

By Sarah Shearman, 28 February 12, 08:00

rolled out its first campaign in 12 months, promoting its Performax Intense range. Social-media ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

campaign ran on the social-media site last year (see box, opposite page). Returns on investment If a ... are just so many different media available today and we're quickly moving more and more of our businesses ... and social-media sales strategy. 'The change in the structure of marketing departments from being ...

VisitWales top marketer exits for Cardiff & Co

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 01:05

off with a social media push. Follow John Reynolds on Twitter @johnreynolds10 ...

Barclays hires former Vodafone marketing chief Wheldon to brand role

By Alex Brownsell, 09 February 12, 10:27

proved a controversial figure in the media, arguing last year that the "period of remorse" in banking ...

Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

's 32,737 - was lapped up by the media, eager to recount how the sandwich chain had overtaken the burger ... are seeing some strong numbers coming through,' she adds. Akhtar, who controls a media budget of about 8m ... and the way it's been spent and I do want to put more focus on different types of media.' Most marketers ...