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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... Jaguar is already active in the social media space and in some recent research by iProspect ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand ... at Haymarket's Media360 event on Friday (18 May), where he was asked whether the brand had lined Tennant up ... sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV ... that Virgin Media invited a large number of staff and customers to get heavily involved. "We put them ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link with Facebook. Like with any media owner including Sky and others we are competitors, suppliers ...

Samsung launches social media hub for Olympics activity

By Sarah Shearman, 18 May 12, 01:42

The Everyone s Olympic Games app, created by Jam, works as a social media hub for Samsung s Olympics content, and includes information on Samsung-sponsored athletes, the Olympic Torch Relay and the Samsung Hope Relay. It also enables users to apply to be a Samsung Global Blogger for the Olympic Games ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

on the second day of Brand Republic's Media360 this morning (18 May). He said: "We have got several creative ... -discussed 'Christmas' ad from last year. Murphy said the TV ads were accompanied by tactical media planning by Omnicom media agency Manning Gottlieb OMD, who signed partnerships with high-fashion magazines ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

Speaking at Haymarket's Media360 conference this morning (17 May), before jetting off to Athens to collect the Olympic flame for the London 2012 Games, Van der Post admitted to the challenges facing ... on Facebook helped BA drive a different audience that it needed through social media. "And it allowed us ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

10 May 12, 12:00

media is that news travels incredibly fast to huge numbers of people and inspires action. Any brand ... -up in social media is no different. Whether the mud sticks depends on how bad the gaffe is, whether ... a big mistake in social media. However, I suspect it will soon be a distant memory because ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

media channels", claiming too many businesses are failing to add value through digital platforms. ... 'How can I add value to a smartphone, or a new device?'" On the topic of social media, Olander ... model that is being squeezed into the new framework of social media, when the fact is that people don ...