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Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

together on a brand campaign. The three-way partnership was devised by Arena Media. The two music ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

you look at the monetisation of social media, I don't think the model has been cracked. We see ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

campaign, fronted by celebrity Jodie Kidd. Starcom handled the media for the campaign, booking the TV ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 11:55

social media content that will really get people talking." The Milk Marketing Forum will release a ...

2012: The year of NFC contactless payments?

By Sarah Shearman, 11 May 12, 12:00

it is only a small part of its focus. Moreover, Rob Skinner, head of social media at PayPal, is unconvinced ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... model. Magnum uses a lot of social media as it lends itself to it well - young target audience ... to really talk about the brand, what it stands for and the message. To start with media choice is wrong ...

Half of UK internet users say online ads worth it for free content

By Sarah Shearman, 10 May 12, 11:30

The findings come from a report published by the IAB UK and ValueClick, based on 2,000 interviews with UK consumers. The interviews were carried out by Kantar Media, with 650 conducted face-to-face and 1,350 online. While the report shows that advertising is preferred by internet users to keep ...

Ford launches pan-European 'social influencer' campaign

By Sarah Shearman, 10 May 12, 10:19

Ford is using PeerPerks, PeerIndex's social media influence marketing platform, to indentify 1,000 social media users who have influence on topics such as automotives, technology and lifestyle in six European markets. The move marks the first time that Ford has used the marketing platform. Ford ...

BT's profits boosted by hitting 10m super-fast broadband mark

By John Reynolds, 10 May 12, 09:17

, which competes with Virgin Media and BskyB and other providers, has been recovering since it issued ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

10 May 12, 12:00

media is that news travels incredibly fast to huge numbers of people and inspires action. Any brand ... -up in social media is no different. Whether the mud sticks depends on how bad the gaffe is, whether ... a big mistake in social media. However, I suspect it will soon be a distant memory because ...