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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

on developing its business outside North America. Its recent paid media effort has signalled Under Armour ... and media pushes and target younger consumers. - Adopt aggressive football-boot seeding - it worked ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

on the second day of Brand Republic's Media360 this morning (18 May). He said: "We have got several creative ... -discussed 'Christmas' ad from last year. Murphy said the TV ads were accompanied by tactical media planning by Omnicom media agency Manning Gottlieb OMD, who signed partnerships with high-fashion magazines ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

-house without the help of a third party. This was made possible following its acquisition of Global Media Vault ...

M&S' Steven Sharp: Why celebrity is vital to our marketing

By Matt Chapman, 03 May 12, 10:00

't do everything else. Increasingly our spend is online, especially social media. 'Shwopping ... linked to social media. What is the feedback on the spring campaign, and what's ahead? Spring has ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

By Matthew Chapman, 03 May 12, 08:59

the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) show UK adspend on mobile media ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...