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Twitter rolls out first wave of UK brand pages

By Sarah Shearman, 02 February 12, 12:00

The UK pages went live on Twitter yesterday evening (1 February). Companies can now post a branded banner and a permanent tweet containing media or a promotion, at the top of pages. Asda has posted a ... media spend required, understood to be in the region of 25,000. Sky was the first brand to roll out ...

Warehouse launches campaign to boost fashion credentials

By Sarah Shearman, 25 January 12, 12:30

fashion credentials. Social media forms a key part of the campaign, and it is also launching a Facebook ...

Sainsbury's drops 'try something new today' strapline

By Matthew Chapman, 15 September 11, 12:01

things in life. It was created by AMV BBDO with media planned and bought by PHD. The campaign ...

Comparethemarket in meerkat toys giveaway

By Sarah Shearman, 01 July 11, 09:45

handled the media planning and buying for the campaign, while The Mill developed the Meerkovo site and LBi ...

Nxt Gen 2011

By Nicola Clark, 27 May 11, 11:00

From the growth of social media to integrated campaigns, the up-and-coming young talent

Drinkaware launches next phase of campaign

By Gemma Charles, 02 September 10, 09:45

in 2009, "Why Let Good Times Go Bad?" delivered media value of more than 23m. 70% of young adults and 61 ...

Sector insight: Dog and cat food

By Jain Bainbridge, 23 June 10, 12:00

with dental hygiene and improve joint mobility. The notion that the UK is a nation of animal ...

Daily Star gets ruthless

By John Reynolds, 16 June 10, 12:00

advertising rates - a tactic that it has already been employing. Dennis Perks, trading manager at media agency Total Media, says: 'Northern Shell (the Daily Star's owner) has invested heavily in the title ... if Desmond, whose media empire also includes the Express titles and OK!, confirms plans to plough 1bn ...

Biggest brands: BrandZ top 100 global brands

By Nicola Clark, 27 April 10, 12:00

. This year there were eight, with a combined brand value of $153bn. Mobile phones While tobacco brands are shrinking in developed markets, another addictive habit is on the rise among consumers - the mobile phone ... for mobile apps is forecast to grow from $4.2bn in 2009 to $29.5bn by 2013. The top 10 mobile operators all ...

Sector insight: Pizza and pasta restaurants

By Jane Bainbridge, 23 February 10, 08:30

has remained buoyant. Pizza and pasta restaurants have been ahead of the crowd in terms of mobile ... outlets, launched a mobile web-ordering service with geo-location, to find the nearest outlet, and SMS ...