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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

plate of food placed before him, before frantically uploading them to multiple social-media platforms ... voiced concerns about the potential disparity between 'shares' on social-media platforms and sales ... expertise. Beyond co-creation brands as editors Media commentators have warned that many companies ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

and former NBA players are on the social-media site, and between league, team and player profiles, more than ... to crystallise that. Using social media is key. We have NBA star players (from the UK) such as Luol Deng, who ...

Tesco pushes virtual clothes in small London stores

By Matthew Chapman, 25 May 12, 09:39

the clothes directly from their smartphones. Passers-by who have the Aurasma app can point their mobile ...

Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

able to act as a Remix DJ and play around with the song. Claudia Lagunas, director new media ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ... internal communication and engagement as external. Then there's the explosion of social media. 'When I ... well for less' and 'Feed the family for 50'. The team's primary focus isn't paid-for media but 'owned ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... Jaguar is already active in the social media space and in some recent research by iProspect ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile ... she stays in safe hands . The ad is already picking up a lot of social-media shares ... British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T-Mobile: Britain Loves a Jubilee T-Mobile continues its What Britain loves theme with a Jubilee special ad ...

Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

, Birmingham, student marketing initiatives across the two universities campuses and social media activity ... approach to the assessment of available media channels, all of which will be essential in attracting ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

that can be 'amplified to a wide network and distributed to a broad audience' and used on social media ... audience, and making sure there is a mutual understanding. With digital media offering opportunities ...