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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile ... she stays in safe hands . The ad is already picking up a lot of social-media shares ... British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T-Mobile: Britain Loves a Jubilee T-Mobile continues its What Britain loves theme with a Jubilee special ad ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link with Facebook. Like with any media owner including Sky and others we are competitors, suppliers ...

Chelsea Apps factory launches Tom Daley Dive game

By Nick Batten, 18 May 12, 04:58

and mobile gamers.

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

Speaking at Haymarket's Media360 conference this morning (17 May), before jetting off to Athens to collect the Olympic flame for the London 2012 Games, Van der Post admitted to the challenges facing ... on Facebook helped BA drive a different audience that it needed through social media. "And it allowed us ...

Google to inject more facts into search

By Sarah Shearman, 17 May 12, 09:40

globally in the "next few days", across desktop, mobile and tablet devices. Amit Singhal, senior vice ...

GM's Facebook strategy labelled 'shortsighted'

By Sarah Shearman, 16 May 12, 11:48

Facebook media spend, Mansell said: "No-one has worked out the value of a Facebook Page and it is up ... in 2009 with the One Media Manager platform, an automated program for social media advertising. Mansell said that while it is important to invest in good content on Facebook, paid media helps promote ...

BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

, pop-up bars and live music. News International is BT's print media partner and will be promoting ... Media are other media partners . Also at the press conference, Mayor of London Boris Johnson said ...

Q&A: Tony Wang, general manager Twitter UK

By Sarah Shearman, 15 May 12, 11:00

of Twitter, brands have seen the value of being on it to engage with customers. Paid-for media really allows ... mobile targeting available in the UK. This is exciting because you can target users on specific mobile platforms. Twitter started off mobile, we have mobile in our DNA. We are very much leading with mobile ...