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Ladbrokes bolsters eCRM to cope with diversifying platforms

The betting and gaming firm is aiming to improve the targeting of its email and mobile communications by hiring consumer insight firm Sky IQ. Ladbrokes will task Sky IQ with working across all its ... them a similar or enhanced experience in the mobile space." A key objective is recognising ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

that they struggle to comprehend. The overload is set to spiral as social media, mobile and geo-location technologies ... , such as hockey. One solution is to take data from grass-roots sources, such as social media, and integrate ... ' data - such as the random chat of social media - as the next great challenge for brands and retailers ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

, with brands investing more in social-media and video display marketing. Social media display itself was up ... advertisers, from both media owners creating more innovative and engaging ad formats, and agencies helping ... are released in the coming weeks. The year figures, comes two weeks after the IAB announced that mobile ad ...

O2 launches review ahead of customer experience revamp

By Matthew Chapman, 21 March 12, 09:22

O2 has appointed design agency Echo to ensure it improves the consumer's user experience while the agency has also been briefed with developing new products for O2 s range of mobile accessories. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 March 12, 12:00

,000. But the 'adapt or die' maxim applies. We want consumer engagement, and with social media, we are getting it ... , promotional campaigns have much to gain from this shift. Social media should be a friend to share with ... social media enhances our ability to run 'brand engaging' competitions and events, provided the mechanics ...