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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile ... she stays in safe hands . The ad is already picking up a lot of social-media shares ... British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T-Mobile: Britain Loves a Jubilee T-Mobile continues its What Britain loves theme with a Jubilee special ad ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

together on a brand campaign. The three-way partnership was devised by Arena Media. The two music ...

Nectar introduces Gift Horse brand character to promote online discounts

By Sarah Shearman, 08 May 12, 11:40

. MediaVest handled the media for the campaign. The ad will be supported by social media activity. As well ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

and Virgin Media. ... -video director and fashion photographer Nick Knight. Virgin Media: Dog-Training Tips Virgin Media builds ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...

Flybe scraps up-scaled booking fees as part of repositioning

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 09:12

will be introduced and the brand's website will be revamped to accompany a mobile booking service and apps ...

Brand barometer: TNT viral campaign reviewed

26 April 12, 09:00

sites 9gag and Reddit in its first couple of days, which was a huge boost to its social-media spread ...

Air New Zealand gives consumers cashback for social media plugs

By Loulla-Mae Eleftheriou-Smith, 18 April 12, 09:12

The trial is part of the airline's "Fandistribution" programme that rewards consumers for their social media recommendations of its 777-300 Premium Economy Spaceseat. The seat, which has a hardback shell and reclines into itself, has won two design awards Wallpaper* Magazine s award for best ...

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide ... -running BBC sci-fi series was endorsing TiVo. Virgin Media launched its 'Keep Up' brand campaign, created ... . Virgin Media responded to BBC Worldwide s complaints by removing the 'Doctor Who' logo. However, BBC ... Media has subsequently pulled the ad from broadcast and YouTube. It will continue to broadcast two ...