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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... Jaguar is already active in the social media space and in some recent research by iProspect ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Chelsea Apps factory launches Tom Daley Dive game

By Nick Batten, 18 May 12, 04:58

and mobile gamers.

RIM names new CMO to 'sharpen focus'

By Sarah Shearman, 09 May 12, 10:50

BlackBerry has also hired Kristian Tear, executive vice-president of Sony Mobile Communications, as its new chief operating officer. Thorsten Heins, president and chief executive officer of the ailing handset manufacturer, said the appointments would "sharpen our focus". Boulben replaces Keith ...

Autoglass appoints new marketing director

By Matthew Chapman, 09 May 12, 08:30

on its online offering as more of its customers turn to mobile and social channels. Autoglass last ...

Vodafone to buy Cable & Wireless for £1bn

By Matthew Chapman, 23 April 12, 01:55

. CWW's fibre cable network is expected to relieve pressure on Vodafone's mobile network, while ...

HSBC promotes Philip Mehl to pan-Euro role

By Alex Brownsell, 19 April 12, 08:48

former Unilever, Mars and T-Mobile marketer, was promoted to the top HSBC UK marketing position in 2009 ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

and digital media. SEAT s marketing previously centred on cheeky messages, including a 2009 campaign ...

Bupa marketer McAnena departs to set up consultancy

By Alex Brownsell, 03 April 12, 08:30

McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline Helping you find healthy . It is not yet known whether Bupa will seek a replacement for McAnena, who joined from PepsiCo. She previously held senior roles at Unilever, media agency ...

Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

Apple unveiled its latest iPad last night (7 March) to the usual media fanfare and, as many ... or iPad HD. What impact will the "new iPad" have on the market? Ian Fogg, head of mobile at IHS ... price". Chris Lawson, content sales and marketing director, Guardian News Media So ... , Absolute Radio Apple launches for entertainment media owners have become as important to report ...

Industry View: Will Apple unveil an iPad 3 tonight?

By Matthew Chapman, 07 March 12, 10:21

. With the iPad 2 launched only a year ago , what can be expected of tonight's Apple announcement? Mobile ... will be for the mobile industry. Oli Newton, head of strategic partnerships, Starcom MediaVest ... Note will surprise a lot of people. Ilicco Elia, head of mobile, LBi Although the iPad 3 ...