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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile ... she stays in safe hands . The ad is already picking up a lot of social-media shares ... British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T-Mobile: Britain Loves a Jubilee T-Mobile continues its What Britain loves theme with a Jubilee special ad ...

M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

reported its pilot stores are delivering 2.5% sales uplift, while it has seen its mobile site experience a ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

By Will Harris, 16 May 12, 12:00

and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

2 -8 Virgin Media Bartle Bogle Hegarty/Fifty6 48 3 ( ) Mars ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

/OMD UK 38 8 -3 Virgin Media Rapp/Fifty6 37 9 ( ) Burger King ... PC World M C Saatchi/Walker Media 32 13 ( ) Dreams RKCR Y R/Starcom 27 14= ( ) Florette Now/The Media Shop 26 14= ( ) Marks ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

and Virgin Media. ... -video director and fashion photographer Nick Knight. Virgin Media: Dog-Training Tips Virgin Media builds ...

Argos and Homebase owner posts 60% profit drop

By Matthew Chapman, 02 May 12, 12:21

-store or by telephone for home delivery. Growth of Argos mobile shopping has grown threefold to represent 6% of total ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

/Maxus 64 3 ( ) Virgin Media Bartle Bogle Hegarty/ Fifty6 57 4 ...

Samsung overtakes Nokia to become world's top handset seller

By Matthew Chapman, 27 April 12, 10:02

The news will come as a blow to Nokia, which has failed to keep pace with Apple and Samsung in the smartphone market and now appears to be losing its grip on market share of all mobile handsets. Samsung shipped 93.5 million handsets worldwide in the first quarter of 2012, beating the 82.7 million units ...