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Ladbrokes bolsters eCRM to cope with diversifying platforms
The betting and gaming firm is aiming to improve the targeting of its email and mobile communications by hiring consumer insight firm Sky IQ. Ladbrokes will task Sky IQ with working across all its ... them a similar or enhanced experience in the mobile space." A key objective is recognising ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'
and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing ...
BT enlists Tom Jones to perform free Olympics gig
, pop-up bars and live music. News International is BT's print media partner and will be promoting ... Media are other media partners . Also at the press conference, Mayor of London Boris Johnson said ...
Q&A: Tony Wang, general manager Twitter UK
of Twitter, brands have seen the value of being on it to engage with customers. Paid-for media really allows ... mobile targeting available in the UK. This is exciting because you can target users on specific mobile platforms. Twitter started off mobile, we have mobile in our DNA. We are very much leading with mobile ...
Adwatch (May 16) Top 20 recall: Bird's Eye
2 -8 Virgin Media Bartle Bogle Hegarty/Fifty6 48 3 ( ) Mars ...
Groupon nearly in the black as it cuts losses by 96%
and growth in mobile. Earlier this year, Groupon reached a settlement with the UK's Office of Fair Trading ...
O2 Priority Moments crowdsourcing favours Nando's
Launched in July 2011, the location-based loyalty scheme for O2's 22 million customers has delivered money-saving deals and enhanced everyday experiences from brands such as HMV, BHS, Odeon, French Connection and Zizzi. Now the mobile network is inviting users to put forward the brands they would like ...
McDonald's launches content portal in latest phase of UK 'McMakeover'
changed significantly and that a new approach is required. The new, social-media-friendly, site ... . As people engage more with brands through digital and social media, we re confident that introducing a new ...
Twitter boss: UK brands 'driving ad innovation'
Wang, the social-media platform's UK boss. ... figures from Twitter UK, Wang revealed that 80% of its 10m UK users are active on mobile, compared with 55% worldwide. Paul Evans, head of media at Xbox, said his brand s experience of using Promoted Tweets ...
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