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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

everything it had at the final showdown: the best creative talent, the most original media planning ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ... ,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...

FindaProperty and Halifax launch home finder app

By Matthew Chapman, 08 May 12, 09:30

Augmented reality technology integrated into the app allows homebuyers to view properties available to buy in the surrounding area. It also offers additional information and advice about taking out a mortgage. Mobile agency Grapple created the Halifax home finder app, which is available ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

, democratising mobile ecommerce and therefore online shopping. It will then migrate to high street shopping ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...

Brand Barometer: Social media performance of Virgin Money

By Gemma Charles, 27 April 12, 12:00

A look at the performance of Virgin Money in social media over the past four months ... sector, Virgin Money has been quick to find its feet in social media. Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective popularity. The score ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

The proliferation of social media has offered marketers an unprecedented opportunity to become part of 'the conversation' and amplify their media investment. Brand View: Daryl Fielding, Kraft ... reaction on social media has been positive. It says that it welcomes conversations about the brand ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

O2, the network provider, has launched its long-anticipated mobile wallet service, which enables ... the payee's mobile number for the price of a text message, in a similar way to Barclays's much-lauded Pingit app . It also has a barcode scanner feature, similar to eBay's popular mobile app, to enable ... . The telecoms giant is launching the service with a social media push via Facebook and Twitter, and plans ...