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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

and former NBA players are on the social-media site, and between league, team and player profiles, more than ... to crystallise that. Using social media is key. We have NBA star players (from the UK) such as Luol Deng, who ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

that can be 'amplified to a wide network and distributed to a broad audience' and used on social media ... audience, and making sure there is a mutual understanding. With digital media offering opportunities ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ... ,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

of the danger of 'embellishing' credentials as social media transforms recruitment ... as part of the standard due diligence process. Social media has transformed this approach, however ... @DanBryantRD In the age of hyper-connectivity and social media, it seems even more ludicrous that someone ...

Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

in social media. Rites of passage Most marketers, of course, have done such things, perhaps as part ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... model. Magnum uses a lot of social media as it lends itself to it well - young target audience ... to really talk about the brand, what it stands for and the message. To start with media choice is wrong ...

We'll call you: Everything Everywhere

09 May 12, 11:00

Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service ... details of the trial, implying only Orange was taking part, and not mentioning sister brand T-Mobile. ...

Helen Edwards: How Samsung trumped Nokia

By Helen Edwards, PPA, Business columnist of the year, 09 May 12, 11:00

One day, the story of how Samsung eclipsed Nokia as the number one mobile phone brand by handset shipments will be written up as a case, to be studied by eager students at top business schools. Like all ... if the category itself goes walkabout. Nokia, as brand leader in mobile phones, had a right to claim the generic ...