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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

on developing its business outside North America. Its recent paid media effort has signalled Under Armour ... and media pushes and target younger consumers. - Adopt aggressive football-boot seeding - it worked ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ... ,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

you look at the monetisation of social media, I don't think the model has been cracked. We see ... of tablet computing or mobile phones with touchscreens has been so extraordinary: it is because touch, voice ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

media channels", claiming too many businesses are failing to add value through digital platforms. ... 'How can I add value to a smartphone, or a new device?'" On the topic of social media, Olander ... model that is being squeezed into the new framework of social media, when the fact is that people don ...

Brand Barometer: Social media performance of Ann Summers

By Gemma Charles, 04 May 12, 12:00

A look at the performance of Ann Summers in social media over the past four months. ... women to take to the streets in lingerie. A PR stunt received heavy traditional media coverage ... significant growth in social media, Ann Summers continues to experience problems with aggressive content ... , underlining fan respect and understanding. Methodology: The Social Media Reputation (SMR) score ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...

VIDEO: Launch of the M&S 'Shwopping' campaign

By Matthew Chapman and Georgina Brazier, 27 April 12, 11:31

on social media, a channel the retailer is increasingly adopting. Video produced by Georgina ...

Brand Barometer: Social media performance of Converse

By Gemma Charles, 20 April 12, 12:00

A look at the performance of Converse in social media over the past four months ... December Converse asked its 20m Facebook fans to design and sell trainers via social media. The 'Made by' app gave fans a free pair if they sell five of their own design. January A ... . Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

Locog has come out fighting in support of its commercial partners, following a series of media ... with such allegations. However, given the recent media criticism, the organising body has issued a statement ...