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Apple cements most valuable brand status as UK's giants slide

markets, it s also utilising technology the internet and social media - to very good effect. "The ... ,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...

Subway out-muscles McDonald's on Facebook

By Gemma Charles, 21 May 12, 08:30

media strategy, which is handled by WCRS, has been built around community management and campaign ... Hard, Eat Fresh", with strong social media presences. The latter, which launched earlier this month ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

changed significantly and that a new approach is required. The new, social-media-friendly, site ... . As people engage more with brands through digital and social media, we re confident that introducing a new ...

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

Burnett, including TV, print and digital media starts on the same date. McDonald's pointed out ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

not known a world without the internet; they have grown up with access to rapidly developing mobile phones ... for community and business ideas. Marketing for the activity used peer-to-peer methods, with digital and social-media ... . However, as McGeoch points out, many brands are still too focused on paid, rather than earned, media ...