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Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

able to act as a Remix DJ and play around with the song. Claudia Lagunas, director new media ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion. Clare ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

of Evian's plans to increase its online presence. The site will be pushed to consumers through social media ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ... ,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...

Subway out-muscles McDonald's on Facebook

By Gemma Charles, 21 May 12, 08:30

media strategy, which is handled by WCRS, has been built around community management and campaign ... Hard, Eat Fresh", with strong social media presences. The latter, which launched earlier this month ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

2 -8 Virgin Media Bartle Bogle Hegarty/Fifty6 48 3 ( ) Mars ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

Wang, the social-media platform's UK boss. ... figures from Twitter UK, Wang revealed that 80% of its 10m UK users are active on mobile, compared with 55% worldwide. Paul Evans, head of media at Xbox, said his brand s experience of using Promoted Tweets ...