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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
expect shorter, more flexible contracts and there will be less reliance on paid media. The plan ... , traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ... to social media, retailer power and globalisation. The brand managers that populate her team today need ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
Unilever tops 2012 Marketing Society Awards nominations
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...
Twelve months on and the ICO is ready to enforce 'cookie' law
information on a user s equipment such as their computer or mobile device and website owners will now need ... series: Tomorrow - Alex Altman, CEO of Initiative talks media partnerships, the London Olympics 2012 ...
VIDEO: Launch of the M&S 'Shwopping' campaign
on social media, a channel the retailer is increasingly adopting. Video produced by Georgina ...
Orange RockCorps gigs suspension hints at demise of mobile brand
to speculation that the mobile brand will be dropped by parent company Everything Everywhere. ... . In the UK, it shares a stable with T-Mobile as a result of the Everything Everywhere venture, born out ...
Locog defends role of embattled Olympic sponsors
Locog has come out fighting in support of its commercial partners, following a series of media ... with such allegations. However, given the recent media criticism, the organising body has issued a statement ...
Brand Barometer: Social media performance of Change4life
A look at the performance of Change4Life in social media over the past four months ... -managed social-media presence. Methodology: The Social Media Reputation (SMR) score provides a benchmark ...
'Aggressive marketing' played role in summer riots, says panel
to change it." Social media and Blackberry Messenger, the secure messaging service was blamed for helping ...
Privacy report recommends that brands police newspapers and urges Google action
to be proactive in directing claimants to serve gagging orders on social media such as Facebook and Twitter ...
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