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Tesco pushes virtual clothes in small London stores

By Matthew Chapman, 25 May 12, 09:39

the clothes directly from their smartphones. Passers-by who have the Aurasma app can point their mobile ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

on developing its business outside North America. Its recent paid media effort has signalled Under Armour ... and media pushes and target younger consumers. - Adopt aggressive football-boot seeding - it worked ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media

M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

reported its pilot stores are delivering 2.5% sales uplift, while it has seen its mobile site experience a ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ... ,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

on the second day of Brand Republic's Media360 this morning (18 May). He said: "We have got several creative ... -discussed 'Christmas' ad from last year. Murphy said the TV ads were accompanied by tactical media planning by Omnicom media agency Manning Gottlieb OMD, who signed partnerships with high-fashion magazines ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

-house without the help of a third party. This was made possible following its acquisition of Global Media Vault ...

M&S' Steven Sharp: Why celebrity is vital to our marketing

By Matt Chapman, 03 May 12, 10:00

't do everything else. Increasingly our spend is online, especially social media. 'Shwopping ... linked to social media. What is the feedback on the spring campaign, and what's ahead? Spring has ...