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Media360: Virgin Media marketing chief on David Tennant signing

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand ... at Haymarket's Media360 event on Friday (18 May), where he was asked whether the brand had lined Tennant up ... sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV ... , online sponsorship, mobile and off-air licensing opportunities as well as sponsorship of 'America's Got ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

venture between Orange and T-Mobile, could drop the Orange brand escalated in January after it released a ... , but it was not an enormous surprise". Sister brand T-Mobile is unlikely to embark on any sponsorships because ... ". Day said: "It will be a bit like the John Smith's of the mobile world in that is plain, no ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ... ,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link with Facebook. Like with any media owner including Sky and others we are competitors, suppliers ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

The luxury mobile handset brand is being sold by its parent company, Nokia. ... Vertu made its name more than a decade ago by producing mobile handsets encrusted with precious stones and providing a personal concierge service for its users, accessed at the touch of a button ... would anyone pay thousands of pounds for out-of-date Nokia mobile technology wrapped in carbon ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

O2 Priority Moments crowdsourcing favours Nando's

By Nick Batten, 15 May 12, 09:00

Launched in July 2011, the location-based loyalty scheme for O2's 22 million customers has delivered money-saving deals and enhanced everyday experiences from brands such as HMV, BHS, Odeon, French Connection and Zizzi. Now the mobile network is inviting users to put forward the brands they would like ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

Wang, the social-media platform's UK boss. ... figures from Twitter UK, Wang revealed that 80% of its 10m UK users are active on mobile, compared with 55% worldwide. Paul Evans, head of media at Xbox, said his brand s experience of using Promoted Tweets ...

We'll call you: Everything Everywhere

09 May 12, 11:00

Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service ... details of the trial, implying only Orange was taking part, and not mentioning sister brand T-Mobile. ...