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NEW MEDIA: Web Words - Web advertisers should turn on to potential of PDAs

By DAVID RICE, managing director of AvantGo Mobile Marketing & Commerce Europe, 30 August 01, 12:00

advertising, it's clear that as a marketing tool, it was hurdling a large marine creature some time ago ... of web advertising that is thriving. If you think the mobile internet as a viable ad medium is just another high-tech pipe dream, you're wrong. The mobile internet isn't WAP in its current ...

Mobile marketing: Mobile evolution

15 September 04, 12:00

With SMS helping mobile become an accepted part of marketers' armoury, technological leaps mean ... . In the past few years, SMS technology has brought great advances in mobile marketing and, most importantly ... doubled in the past nine months, according to mobile marketing specialist Enpocket. And following ... to mobile phones, is another major fillip for mobile marketers. The service has become reality on a major ...

Mobile marketing: Smart thinking

03 August 05, 12:00

the mobile marketing revolution is about to begin. 'The sector is ready to take off. The smartphone handset market has previously been a hindrance to the mobile industry, but penetration levels are now rising,' he ... market, agencies are seeking to create a business model that will convince brands that mobile ...

Mobile marketing: A mobile response

By Greg Brooks, 31 March 05, 11:58

brands using mobile to interact? ... of the Mobile Marketing Association, believes the area of credibility is being addressed. 'There is an issue ... by this lack of firm data, the mobile marketing industry is growing and success stories are starting to emerge ... of the recent Bridget Jones sequel. It believes mobile marketing is a great way of extending the brand ...

Digital Mobile: Marketing's ugly duckling

11 October 06, 12:00

Of all marketing channels, SMS is perhaps the most intrusive. So, how can advertisers ensure ... has never really taken off as a marketing tool. Mobile agencies are still keen to stress ... Ingall Stretton handles consumer mobile marketing for O2, and, like Vodafone, the operator has been a pioneer in the mobile messaging space, integrating the channel into the majority of its marketing as well ...

Mobile marketing: Letter of the law

04 August 04, 12:00

As mobile marketing enters the mainstream, the ASA has issued guidelines that should prevent ... set of guidelines for marketing via mobile phones. The increasing number of brands - from Coca ... of CAP's 'Help Note on Mobile Marketing', which states that consumers must either give their explicit consent or be existing customers to receive mobile marketing. This is particularly important in view ...

Mobile marketing grows by a third

By Sara Kimberley, 27 April 10, 10:25

LONDON - Mobile advertising rocketed by 32% year-on-year in 2009 to £37.6m, with entertainment ... Advertising Bureau and PricewaterhouseCooper's second annual mobile ad spend study showed despite a fall in ad spend, mobile advertising exceeded expectations last year. Entertainment and media brands boosted ... accounted for 3.2% of mobile ad spend, while Government, social and political accounted for 2 ...

iPhone effect helps mobile marketing gain momentum

By Jane Simms, 10 February 09, 10:10

LONDON - Mobile marketing could be described as all talk and no action, but the iPhone is changing ... The slow uptake of mobile marketing has meant that many marketers are sceptical as to whether ... 's mobile marketing agency, says that the iPhone has brought some much-needed excitement to the market. 'It ... experience it offers,' he says. Mobile marketing's inability to live up to the promises of the technology ...

Digital brief: Mobile Marketing Association publishes research

22 January 08, 12:00

The Mobile Marketing Association has published research showing that about 10% of European mobile

Samsung fills vacant mobile marketing director role

By Matthew Chapman, 06 January 12, 01:40

Samsung UK & Ireland has filled the mobile marketing director vacancy left by Batyr Bulat ... It emerged that former Unilever marketer Bulat was leaving in March last year after just three months in the role, for "personal reasons". Abel will be responsible for the marketing and go-to-market strategy for all products within the mobile division and will report to Simon Stanford, managing director ...